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Retail Media Networks Subgroup

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Mission

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Retail Media is one of the fastest growing segments of the digital advertising ecosystem and yet it lacks some of the most fundamental industry standards that have propelled the rest of the ecosystem forward. “Retail Media” means a lot of different things to different constituents and it cuts across many different use cases including specific ad formats, on-site, off-site, usage of 1st party data, measurement and more. Some of the Retail Media use cases are perfectly well served by existing industry standards – for example using retail data to buy standard or native ad formats programmatically on the open internet is fully standardized with the current IAB Tech Lab standards. However, some other fundamental use cases are lacking standards and holding back progress for both publishers and advertisers.

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Status

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Proposed goals for the working group:

  1. Propose a standard for buying and selling of core Retail Media use cases
  2. Author and align on specific recommendations to incorporate into Tech Lab standards for both the sell and buy side
  3. Author and align on how buyers and sellers can start transacting immediately through the use of extensions using the current OpenRTB standards

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Leadership

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Participants

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Thomas Bernal, Criteo
James Oyedele, TripleLift
Adam Skinner, Epsilon
Jimit Doshi, InMobi
Mike Pisula, LiveIntent
Wenda Zhou, PubMatic
Andrew Eifler, TripleLift
Faizan Mian, Uber
James Avery, Kevel
Eric Brackmann, Koddi
Harsh Jiandani, Koddi
Tyler Rospond, Koddi
Chris Coupland, Basis Technologies
Garrett McGrath, Magnite
Kyle Savage, Kevel
Paul deGrandis, Kevel
Shamim Samadi, Kevel
Ivan Fedorov, Admixer EU Gmbh
Jason Shao, Place Exchange
Kristina Meinig, Alliance for Audited Media (AAM)
Ed Fanning, GroupM US
Mohssine El Hannoumi, OneTag
Sean Sutcliffe, Sharethrough
Marc Le Maitre, Scanbuy
Claus Osterby, Adform
Joe Curto, Hearst
Daniel Pirchio, OneTag
Lorenzo Baglini, OneTag
Aaron Glidden, Kevel
Bosco Lam, AlikeAudience
Temese Szalai, Madarka Inc (d/b/a Subtextive)
Iris Ouyang, Google LLC
Ravi Patel, PwC
Jason Comack, Kroger Precision Marketing - 8451
Benjamin Miller, Microsoft Advertising
Robert Janes, AdButler
Bogdan Oros, AdButler
Samia Maisha, Verve Group
Emily Hare, dentsu
K.C. McLeod, VideoElephant
Brian Tomasette, Amazon Ads
Obol Wako, CMX
Pete Danks, Magnite
Jason Barash, Place Exchange
Celeste Donahoe, Amazon Ads
David Kalman, McKinsey & Company
Scott McElroy, The Trade Desk
Luis Millan, Crealytics INC
Hari Srinivasan, Albertsons Media Collective
Elson Bao, Albertsons Media Collective
Mark Burton, Crealytics INC
Michael Blanche, Surfside
Laura Chin, Microsoft Advertising
Phani Cherukuri, TripleLift
Justin Grimes, Kevel
Raunak Doshi, PubMatic
Abhinav Sinha, PubMatic
Vasu Cherlopalle, PubMatic
Patrick Jaromin, Epsilon
Chris Wissing, Epsilon
Freddy Porges, Uber
Kyle Green, Kargo
Jules Best, Best Network Systems
Gobi Sakthivel, PubMatic
Jess Pellen, Kargo
Todd Parsons, Criteo
Jonathan Lewis, Best Network Systems
Chuck Ennis, Scanbuy
Dan Ward, Ahold Delhaize USA
scott smith, Viant
Saul Stetson, Criteo
Helen Drislane, Criteo
Satyam Pandey, Roundel
Ayse Pamuk, Basis Technologies
Nathan Probert, Microsoft Advertising
Sujoy Paul, Amazon Ads
Benjamin Chapuzet, Criteo
Shobhit Khandelwal, TryCarter Solutions Inc.
Nick Bennett, Place Exchange
Andrew Kursar, Place Exchange
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Member Companies

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AdButler
Adform
Admixer EU Gmbh
Ahold Delhaize USA
Albertsons Media Collective
AlikeAudience
Alliance for Audited Media (AAM)
Amazon Ads
Basis Technologies
Best Network Systems
CMX
Crealytics INC
Criteo
dentsu
Epsilon
Google LLC
GroupM US
Hearst
InMobi
Kargo
Kevel
Koddi
Kroger Precision Marketing - 8451
LiveIntent
Madarka Inc (d/b/a Subtextive)
Magnite
McKinsey & Company
Microsoft Advertising
OneTag
Place Exchange
PubMatic
PwC
Roundel
Scanbuy
Sharethrough
Surfside
The Trade Desk
TripleLift
TryCarter Solutions Inc.
Uber
Verve Group
Viant
VideoElephant
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