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Privacy Implementation & Accountability Task Force (PIAT)

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Mission

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The Privacy Implementation and Accountability Task Force (PIAT) drafted a comprehensive set of standardized, industry-specific privacy diligence questions for use in a central, SaaS platform called the IAB Diligence Platform. It also developed the IAB Tech Lab Privacy Taxonomy, which is a standardized taxonomy for defining, classifying, and communicating personal data. In 2025, the PIAT working group will expand its scope by undertaking following three workstreams: (1) creating a comprehensive assessment of the technologies that are applicable to third-party diligence, as well as an accompanying best practices guide, (2) assessing current industry practices in conducting DPIAs and produce DPIA template(s) and accompanying guidance for use in the digital advertising industry, and (3) drafting GDPR-based PIAT assessment questions for use in the IAB Diligence Platform.

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Status

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The Privacy Implementation & Accountability Task Force is currently accepting new members. The task force is divided into two groups working on distinct initiatives concurrently; one focused on due diligence and the other focused on a privacy taxonomy.


Your company must be a member of the IAB and/or IAB Tech Lab to participate.

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Leadership

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Participants

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Reece Hunt, Amagi
Brandon Glantz, NBCUniversal
Brandon Seltenrich, Paramount
Anne Heskin, LinkedIn Corporation
Feras Ahmed, Dotdash Meredith
Catalin Cosovanu, LinkedIn Corporation
Thomas Adhumeau, Didomi
Richy Glassberg, SafeGuard Privacy
Esther Lee, VIZIO
Brooks Dobbs, The Trade Desk
Basak Hancerliogullari, Dailymotion Advertising SAS
Stephen Robinson, XR Extreme Reach
Julie Rooney, OpenX
Nikkolla Doran, GroupM US
Sarah Baxter, XR Extreme Reach
Jason Wai, Index Exchange
andrew jones, Publicis Media
Laura Koulet, Experian Marketing Services
Elena Turtureanu, Adform
Lisa Berry-Tayman, Mediavine
Timothy Nagle, dentsu
Nubiaa Shabaka, Adobe
Bassam Messaike, dentsu
Jason Bauer, SiriusXM Media
Rachel Glasser, Magnite
Simon Gaillard, Epsilon
Julie Rubash, Sourcepoint
Chandani Patel, TuneIn
Christy-Ann Newman, dentsu
Madeleine Cayford, dentsu
Teena Lee, News Corporation
Gary Kibel, Davis+Gilbert
Ben Isaacson, Uber
Ben Henderson, dentsu
Garrett McGrath, Magnite
Jan Winkler, ConsentManager AB
Thomas Kao, VIZIO
Jurjen de Wal, Adform
Monika Jedrzejowska, Hearst
Patrick Cool, Index Exchange
Barnaby Chapman, Adform
Rachel Walkden, SafeGuard Privacy
Sarah Hamid, Walmart
Pujarini Guha Maulik, InMobi
Connie Yan, StackAdapt
William Magrath, Yahoo
Leigh Freund, Network Advertising Initiative
Alex Roucourt, ThinkMedium
Mary Xiaoyong Liu Wang, Google LLC
Tina Praprotnik, Amazon Ads
David LeDuc, Network Advertising Initiative
Ethan Sailers, OneTrust
Jeet Mehta, Amazon Ads
Diptarka Roy, Adobe
Christopher Smith, The Weather Company, LLC
Taylor Bloom, Baker & Hostetler LLP
Sikandar Zahid, Liftoff
David Konshuh, InMarket
Mike McNeeley, Index Exchange
Scott Both, Hearst
Sanjay Saravanan, Meta
Neal Richter, Amazon Ads
Curt Larson, Equativ
Stanislav Belov, Google LLC
Michael Freedman, Amazon Ads
Ferdinand David, LiveRamp
Ritesh Patel, Viant
Carly Huth, NBCUniversal
Chuck Ennis, Scanbuy
Robyn Walters, Dotdash Meredith
Marc Le Maitre, Scanbuy
Sabine Schmidt, Axel Springer Deutschland GmbH
Virginie lemay, Paramount
Steven Suthiana, Western Union
Nithish Sanagala, Western Union
Jessica Simpson, Acxiom
Tanya Forsheit, The New York Times Company
Andrea Wheeler, Quantcast
John Chaisson, Samsung Ads
Jeffrey Wheeler, Didomi
Carlos Dennis, Samsung Ads
Krista Lewis, SiriusXM Media
Neenu Joshua, InMobi
Christine Gulberg, Madhive
David Reckert, LiveRamp
Sheri McGaughy, Philo
Shaina Varia, Nexxen
Wayne Matus, SafeGuard Privacy
Katy Keohane, SafeGuard Privacy
Lukasz Czynienik, Nielsen
Nikhil Gaekwad, Google LLC
Shannon Collins, Taboola
Arzu Karimova, Publicis Media
Marina Pappa, Sourcepoint
Benjamin Lawson, Paramount
Brian May, Individual - Gmail
Sara Lukralle, FreeWheel
Owen Jennings, OneTrust
Spencer MacDonald, FTI Consulting
Daniel Lherault, FTI Consulting
Achim Schlosser, Bertelsmann SE & Co. KGaA
Danny Shindle, Netflix
Andrew Tekippe, Warner Bros. Discovery
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Member Companies

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Acxiom
Adform
Adobe
Amagi
Amazon Ads
Axel Springer Deutschland GmbH
Baker & Hostetler LLP
Bertelsmann SE & Co. KGaA
ConsentManager AB
Dailymotion Advertising SAS
Davis+Gilbert
dentsu
Didomi
Dotdash Meredith
Epsilon
Equativ
Experian Marketing Services
FreeWheel
FTI Consulting
Google LLC
GroupM US
Hearst
Index Exchange
Individual - Gmail
InMarket
InMobi
Liftoff
LinkedIn Corporation
LiveRamp
Madhive
Magnite
Mediavine
Meta
NBCUniversal
Netflix
Network Advertising Initiative
News Corporation
Nexxen
Nielsen
OneTrust
OpenX
Paramount
Philo
Publicis Media
Quantcast
SafeGuard Privacy
Samsung Ads
Scanbuy
SiriusXM Media
Sourcepoint
StackAdapt
Taboola
The New York Times Company
The Trade Desk
The Weather Company, LLC
ThinkMedium
TuneIn
Uber
Viant
VIZIO
Walmart
Warner Bros. Discovery
Western Union
XR Extreme Reach
Yahoo
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