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Ad Product Portfolio Working Group

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Mission

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The objective of the Ad Product Portfolio working group is to define ad portfolio recommendations based on responsive and flexible aspect ratio based ad units and improve user experience by implementing LEAN principles.


Working Group Charter

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Status

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The working group released the final version of New Ad Portfolio in July 2017. No new work is being done at this time.

All activity in this working group has been paused until further notice.


Please view the recent IAB New Ad Portfolio Webinar here.

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Leadership

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Participants

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Michele Larson, GumGum
Carlos Bracho, Axel Springer Deutschland GmbH
Magdaly Colom, Paramount
Monika Valatkeviciene, Adform
MJ Pericin, FreeWheel
Nandeeta Seth, Google LLC
Aimy Ko, Nexxen
Will Spann, The Weather Company, LLC
Derek Dunfield, Google LLC
Faisal Ramadan, Google LLC
Abby Free, GroupM US
Brian Hull, The Weather Company, LLC
Susie Meehan, NBCUniversal
Matthew Kramer, NBCUniversal
Kenneth Rood, Basis Technologies
Josh Cormier, NBCUniversal
Dan Mouradian, Innovid
Andy Forwark, Freestar
Alex Buzdugan, Adapex
Rene Baudisch, Axel Springer Deutschland GmbH
DoubleVerify Product Operations, DoubleVerify
Unruly Supply ProDev Team, Nexxen
Asaf Shamly, Browsi
Christy Loftus, Canvas Worldwide
Yogita Rao, Amagi
Amy Cerrito, Paramount
Steven Fujisaka, Paramount
Vijay Sankar, Amagi
Maureen O'Malley, Goodway Group
Ankit Sanklesha, Doceree
Vivienne Duclos, AdCellerant d/b/a Techint Labs
Robert Nowak, SiriusXM Media
Noreen Isezaki, SiriusXM Media
Guy Kosover, Primis
Marcus Imaizumi, Siprocal
Austin Bai, Algorix
Max Dowaliby, Kargo
Kenrika Mazuch, Mediavine
Kush Kirpalani, VRTCAL
Mia Birkhead, Ogury
Christina Fanelli, Ogury
Karla Fasano, Ogury
Renee Parris, Ogury
Baradwaaj Ramanujam, Delivery Hero
Arjun Veerabhadra Swamy, Delivery Hero
Pallav Bharat Thakker, Delivery Hero
Gareth Cross, Telegraph Media Group
Samara Hocihara, Telegraph Media Group
Moeed Khan, Telegraph Media Group
Fikret Hassan, Telegraph Media Group
Michael Oliver, Telegraph Media Group
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Member Companies

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Adapex
AdCellerant d/b/a Techint Labs
Adform
Algorix
Amagi
Axel Springer Deutschland GmbH
Basis Technologies
Browsi
Canvas Worldwide
Delivery Hero
Doceree
DoubleVerify
Freestar
FreeWheel
Goodway Group
Google LLC
GroupM US
GumGum
Innovid
Kargo
Mediavine
NBCUniversal
Nexxen
Ogury
Paramount
Primis
Siprocal
SiriusXM Media
Telegraph Media Group
The Weather Company, LLC
VRTCAL
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