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Taxonomy and Mapping Working Group

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Mission

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It aims to provide standardized languages for advertising use cases. We currently think about this in three buckets, 1. way to communicate the composition of an audience, 2. what is being advertised, and 3. the environment where an ad is being rendered.

This group seeks participants who are experts in audience metadata, and/or webpage and ad product classification. Examples of suggested participants fall within the following business units: Analytics and Reporting, Product Management, Business Operations, Systems Architecture.

Working Group Charter'; snippet += '

Status

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Active. Currently finalizing Content Taxonomy 3.0, and creating mappings between Content, Audience, Ad Product Taxonomies.

- This group meets once a week for a 45 min meeting.

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Leadership

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Participants

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Ashu Mathura, Adform
Zac Sadan, Protected Media
Marika Roque, KERV Interactive
Erin Spies, Publicis Media
Asaf Shamly, Browsi
Alexandria Garripoli, Epsilon
Karina Klimenko, MGID
Wei Han Frank Lin, DMD Marketing Corp.
Stephen White, Google LLC
Nicole Priesmeyer, DoubleVerify
Jin Sha, JW Player
Jean-Luc Wasmer, Triton Digital
Linda Harrison, Acxiom
Jeff Green, Criteo
Sasha Heroy, The New York Times Company
Brian Buttray, Magnite
Ripun Chhabra, Basis Technologies
Leslie Price, Acxiom
Eric Steinhardt, Epsilon
Zachary Hecht, DoubleVerify
Bedir Aydemir, News UK
Georg Senzenberger, Nowtilus
Leander Carell, Nowtilus
Anne Georgi, Nowtilus
Michael Abdelnoor, Google LLC
Yi-Ling Irene Tung, Google LLC
Joe Barone, GroupM US
Vivek Arora, Comscore
Odalys Moreno, Premion
Grzegorz Lyczba, OpenX
DoubleVerify Product Operations, DoubleVerify
Keren Fleshler, DoubleVerify
Anna Zapesochini, DoubleVerify
Arielle Ramirez, TripleLift
John Murphy, Confiant
Craig Ziegler, Integral Ad Science
Bosco Lam, AlikeAudience
Abhishek Sen, NumberEight
Ben Halden, Audit Bureau of Circulations UK
Akeem Onitiri, Cadent
Andreas van de Ven, Outbrain
Jade Grodesky, Index Exchange
Lane Schechter, GumGum
Andy Flint, Audit Bureau of Circulations UK
Chen Haoyang, TikTok Inc.
Igor Alferov, Fiducia DLT Ltd
Enrique Garcia Gonzalez, Comscore
David Reischer, Permutive
Christopher Reitz, Lotame Solutions, Inc.
Lesley Levenburg, Zenith Media
Airey Baringer, TripleLift
Yaroslav Vyrva, TheViewPoint
Temese Szalai, Madarka Inc (d/b/a Subtextive)
Joey Montero, dentsu
ALex MacBride, Google LLC
Stevie Bald, Novatiq
Leeron Israel, Google LLC
Igor Kazakutsa, Xenoss
Chris Watts, NumberEight
Nate Leaf, Comscore
Yogita Rao, Amagi
Richard Calkins, OpenX
Carolyn Ganon, Google LLC
Robert Blanck, Axel Springer Deutschland GmbH
Kristen Whitemore, Lotame Solutions, Inc.
Emma Raz, NumberEight
Jean-Francois Bernard, Adomik
Todd Wooten, VRTCAL
claudia moncagatta, Google LLC
Ben Ewing, Google LLC
Jason Lett, Goodway Group
Iris Ouyang, Google LLC
Ankit Sanklesha, Doceree
Balaji Rao, ArcSpan Technologies
James Dempsey, ArcSpan Technologies
Chris Guenther, ArcSpan Technologies
Anthony Bursae, Integral Ad Science
Lauren Iuliucci, Neustar
Marcel Scioville, The Trade Desk
Brandon Gillespie, The Trade Desk
Stephanie Posner, DoubleVerify
Mike Lanoue, Cadent
Denys Novikov, TheViewPoint
Emre Arda Genç, LIVAD Medya Teknoloji A.Ş.
Elisa Rivero, ResponsiveAds
Gulsen D'Zor, ResponsiveAds
Luca Bozzo, Connatix Native Exchange
Jaffa Panken, Warner Bros. Discovery
Adrianna Urbano, Dow Jones & Company
Peter Rooney, ArcSpan Technologies
Alex Propes, Google LLC
Nancy Yoo, Google LLC
Jordan Bross, Warner Bros. Discovery
Sebastian Hoft, Smaato
Vinod Panicker, Amazon Ads
Tom Muzeni, Beachfront
Victoria Shaul, Kinesso
Gerry Swinton, Magnite
Azma Gohar, Index Exchange
Filippo Trocca, Adapex
Dani Ison, T-Mobile
Tom Pickworth, Mail Metro Media
Avaiz Rand, DoubleVerify
Swetha Basavaraj, Samsung Ads
Jason Shao, Place Exchange
Isaiah Scott, LinkedIn Corporation
Kait Mitschele, NBCUniversal
Gabe Thomas, Kidoodle.TV
Zach Volz, Epsilon
Ian Trider, Basis Technologies
Marika Roque, KERV Interactive
Liam Whiteside, Global Media & Entertainment
Patrick McCann, Raptive
Andy Sharkey, Permutive
Mykola Kryvtsun, Xenoss
Maria Novikova, Xenoss
Manas Nigam, PubMatic
Kedar Gholap, PubMatic
Aditi Ramesh, Anzu
Natalia Vasilyeva, Anzu
Pamela Toy, TripleLift
Jeremy Huber, InMobi
Elizabeth Petro, Yieldmo
Marcel Scioville, The Trade Desk
SeEun Kim, Pyler Co., Ltd
Eric Bozinny, PubMatic
Ittihad Chowdhury, GumGum
Tamara Zubatiy, Barometer
Jethro Chan, AlikeAudience
Max Chu, Google LLC
Ashley Scherer Wilson, Warner Bros. Discovery
David Broyles, Warner Bros. Discovery
Divya Palaniswamy, Barometer
Matt Davies, IPONWEB
Tamara Yaeger, IPONWEB
Adam King, GumGum
Quang Doan Nhat, Adtima
Thomas Bergemann, Axel Springer Deutschland GmbH
Sabine Schmidt, Axel Springer Deutschland GmbH
Mike Pugh, IPONWEB
Perry Papadopoulos, Adelaide
Austin Bai, Algorix
Kathleen Padova, Paramount
Nicole Cotham, Paramount
Joetta Gobell, Dotdash Meredith
Kathryn Hodgkinson, Audit Bureau of Circulations UK
Jeff Mickelson, Epsilon
Naresh Lodha, CivicScience Company
Connie Yan, StackAdapt
Sree Krishnan Chidambaram, Albertsons Media Collective
Harry Barnes, The Trade Desk
Brad Hagmann, Mediavine
Siyun Fan, Activision Blizzard Media
Kush Kirpalani, VRTCAL
Kevin Yip, Microsoft Advertising
Elizabeth Catt, PubMatic
Kyriacos Bagdades, InMobi
Andy Sharkey, Permutive
Alice Martinier, Publicis One Team
Alexa Boncimino, Microsoft Advertising
Elton Soares, Datonomy
Logan Park, COVI Group
Michael Johnson, Loop Media Inc.
Chuck Ennis, Scanbuy
Marc Le Maitre, Scanbuy
Elizabeth Tompkins, Mediavine
Nick Ketcham, Mediavine
Thomas Ippolito, Insider
Aviram Noam, OpenWeb
Brandon Maus, OpenWeb
Tim Belshe, OpenWeb
Thilina Wijeweera, OpenWeb
Emanuele Mambelli, Blendee
Michael Smith, Hearst
Theodora Bakker, Hearst
Saurabh Pandey, Nexxen
Robyn Walters, Dotdash Meredith
Chinmay Abhay Nerurkar, Microsoft Advertising
Dev Wadhwa, Yahoo
Jatinder Chhabra, Amagi
Brian Wilson, Frameplay
Vinit Hasija, Frameplay
Delia Privitera, The Trade Desk
Charlie Goodman, Roku
Brian Rothman, Roku
Benjamin Schmauss, Anzu
Nicole Cotham, Paramount
Nikko Dumrique, ResponsiveAds
Jimmy Gao, Connatix Native Exchange
Sarah Dukman, Amazon Ads
Salvatore Nicotra, OneTag
Jason Kim, Publica
Ursula Kugel, Yahoo
Chia-Yung Su, Appier
Martin Lindley, Audit Bureau of Circulations UK
Niki Bansal, Teqblaze
Olga Zharuk, Teqblaze
Doron Lyabock, Outbrain
Shaurye Vardhan, AlikeAudience
Jason Goldsmith, Comscore
Mirat Panchal, Comscore
Daniel Hovaness, Comscore
Grace Mendez, DoubleVerify
Matthew Lavine, DoubleVerify
Ryan Schoenfeld, KERV Interactive
Clifford Gurney, Frameplay
Linda Payson, MadHive
Andrei Stephens, Microsoft Advertising
Jonathan Caines, Anonymised
Ericka Mendez, SiriusXM Media
Amanda Story, OpenX
William Lynn, Criteo
Satyam Pandey, Roundel
Christopher Birsan, Beachfront
Daniel Harrison, VideoElephant
Karen Anello, Integral Ad Science
Kaavash Bahl, Publica
Ashrith Belwadi Vijaykumar, TripleLift
Eric Batscha, Afterpay
Katie Koenig, Afterpay
Michael Byrd, Afterpay
Jing Wen, Google LLC
Samir Wadhawan, FreeWheel
Sabrina Alimi, FreeWheel
Al Fuentes, FreeWheel
Matt Twyne, FreeWheel
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Member Companies

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Activision Blizzard Media
Acxiom
Adapex
Adelaide
Adform
Adomik
Adtima
Afterpay
Albertsons Media Collective
Algorix
AlikeAudience
Amagi
Amazon Ads
Anonymised
Anzu
Appier
ArcSpan Technologies
Audit Bureau of Circulations UK
Axel Springer Deutschland GmbH
Barometer
Basis Technologies
Beachfront
Blendee
Browsi
Cadent
CivicScience Company
Comscore
Confiant
Connatix Native Exchange
COVI Group
Criteo
Datonomy
dentsu
DMD Marketing Corp.
Doceree
Dotdash Meredith
DoubleVerify
Dow Jones & Company
Epsilon
Fiducia DLT Ltd
Frameplay
FreeWheel
Global Media & Entertainment
Goodway Group
Google LLC
GroupM US
GumGum
Hearst
Index Exchange
InMobi
Insider
Integral Ad Science
IPONWEB
JW Player
KERV Interactive
Kidoodle.TV
Kinesso
LinkedIn Corporation
LIVAD Medya Teknoloji A.Ş.
Loop Media Inc.
Lotame Solutions, Inc.
Madarka Inc (d/b/a Subtextive)
MadHive
Magnite
Mail Metro Media
Mediavine
MGID
Microsoft Advertising
NBCUniversal
Neustar
News UK
Nexxen
Novatiq
Nowtilus
NumberEight
OneTag
OpenWeb
OpenX
Outbrain
Paramount
Permutive
Place Exchange
Premion
Protected Media
Publica
Publicis Media
Publicis One Team
PubMatic
Pyler Co., Ltd
Raptive
ResponsiveAds
Roku
Roundel
Samsung Ads
Scanbuy
SiriusXM Media
Smaato
StackAdapt
T-Mobile
Teqblaze
The New York Times Company
The Trade Desk
TheViewPoint
TikTok Inc.
TripleLift
Triton Digital
VideoElephant
VRTCAL
Warner Bros. Discovery
Xenoss
Yahoo
Yieldmo
Zenith Media
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